A dynamic, embedded tool built for Entrepreneur Support Organizations to guide entrepreneurs to the right resources—without leaving their site. With improved UX, smart logic, and branded customization, the Support Navigator boosted engagement, delivered actionable insights, and became a model for scalable digital tools.

Our first attempt at building a statewide entrepreneur resource tool taught us a lot. The Supportedly Directory brought visibility to hundreds of programs—but also revealed the need for embedded, personalized tools. Here’s what we got right, what we missed, and how it shaped everything we built next.