Content creation - Scaling actionable Support Through novel tools
The Situation
Entrepreneurs needed more than just inspiration. They needed simple, clear, actionable advice on funding, planning, and growth. We focused Supportedly.com’s content strategy on creating a hub for resources and advice that delivered actionable guidance based on the help entrepreneurs were consistently looking for.
What I Did
I worked with my content to team to build an editorial an production process for Supportedly’s blog that incorporated our “Ask a Question” function. Our thesis was that by providing a section where entrepreneurs and small business owners could ask simple questions, we could serve the individuals as well as our larger audience, directly. We took the questions asked by each entrepreneur, generalized it to fit the needs of most entrepreneurs and created actionable blog posts to help answer that question. Simultaneously, we reached out to the individual asking the question and ensured they were directed toward local resources that would provide them with the immediate help requested.
Editorial Direction
We developed a reasonable content calendar focused on real-world questions and practical solutions with a goal to publish weekly
Prioritized clarity and actionability in every post, avoiding jargon and fluff
Team and Workflow Management
Managed freelance and in-house writers, editors, and graphic designers
Set up a content pipeline in ClickUp for idea capture, review, publishing, and promotion
Quality and Scale
Maintained consistency across more than 100 posts while tailoring content to local and regional needs
The Results
Published over 100 original blog posts with a strong focus on tactical, relevant content
Helped entrepreneurs navigate topics like pricing, funding, and hiring with confidence
Supported SEO growth and established Supportedly.com as a trusted source of support
