A dynamic, embedded tool built for Entrepreneur Support Organizations to guide entrepreneurs to the right resources—without leaving their site. With improved UX, smart logic, and branded customization, the Support Navigator boosted engagement, delivered actionable insights, and became a model for scalable digital tools.

We turned Supportedly’s blog into a practical guidebook for entrepreneurs—publishing over 100 posts focused on real challenges like funding, pricing, and team building. This case study walks through how we built a scalable editorial system that prioritized clarity, consistency, and action above all else.

Our first attempt at building a statewide entrepreneur resource tool taught us a lot. The Supportedly Directory brought visibility to hundreds of programs—but also revealed the need for embedded, personalized tools. Here’s what we got right, what we missed, and how it shaped everything we built next.

The Supportedly podcast brought local entrepreneurship to life—amplifying founder stories, expert insights, and regional resources. Built from the ground up, this show became a trusted way to connect with entrepreneurs on their terms while expanding the visibility of NC’s startup ecosystem.

We transformed Talent Jam from a single-city event into a repeatable model used across the U.S. and Ireland. With a turnkey licensing package, structured training, and minimal overhead, we gave communities the tools to build stronger talent ecosystems—without sacrificing quality or brand.